Blue Ocean Analysis
The Blue Ocean Strategy aims to create a new market without direct competition through value innovation.
🚀 ERRC Matrix – Next Generation of Lawyers Strategy
The table below compares real value propositions from competitors and how Next Gen Lawyers differentiates itself.
| ERRC | Competitor Value Proposition | Decision for Next Gen Lawyers |
|---|---|---|
| Eliminate | Multi-step selection processes (Gupy) | Streamlined and simplified platform |
| Eliminate | Paid access to talent (LinkedIn) | Free access for companies |
| Reduce | Mass recruitment (Gupy, Vagas.com) | Focus on quality matching |
| Raise | Personalization and transparency in selection (99jobs) | Structured feedback |
| Create | Exclusive platform for legal talent | Unique market differentiator |
| Create | Matching based on legal potential and soft skills | Personalized connection for the legal sector |
📊 Value Matrix – Competitor Comparison
The table below assigns scores from 0 to 10 to each value criterion, comparing Next Gen Lawyers with LinkedIn, Gupy, and Vagas.com.
| Value Proposition | Next Gen Lawyers | Gupy | Vagas.com | |
|---|---|---|---|---|
| Simplified Hiring Process | 10 | 6 | 3 | 5 |
| Free Access to Talent | 9 | 3 | 2 | 6 |
| Quality Match Over Volume | 9 | 5 | 3 | 4 |
| Focus on Potential & Cultural Fit | 10 | 6 | 5 | 4 |
| Intelligent Recommendations | 9 | 7 | 5 | 3 |
| Feedback & Transparency | 8 | 6 | 7 | 5 |
| Exclusive Focus on Legal Sector | 10 | 3 | 2 | 2 |
📈 Value Matrix Chart
The chart below visualizes the comparative scores between Next Gen Lawyers and competitors.
🎯 Conclusion
Next Gen Lawyers differentiates itself by removing bureaucratic barriers, offering free access to talent, and exclusively focusing on the legal sector.
This creates a Blue Ocean in legal recruitment, providing a more precise, accessible, and transparent match.
✅ Incorporate this analysis into the documentation
✅ Use it in presentations for partners and investors
✅ Refine key differentiators to maximize perceived market value